Are Chatbots the Future of Marketing and Lead Generation?

Updated: Dec 6, 2018

Online marketing, especially social media marketing, is currently one of the best ways to popularize your products. So, here are some of the reasons why chatbots are not only the future, but also the present of Facebook Messenger lead generation.

Effectiveness

The simple fact is this – A Facebook Messenger personal assistant will generate more leads than the human counterpart. Businesses that have implemented AI into their everyday marketing routine notice a 52% increase in conversion, a 54% increase in engagement and traffic, and a 58% increase in revenue. And this is according to Marketing Profs.

Although it may be a bit difficult to swallow, those are the facts. What’s more, AIs are less time-consuming and more cost effective. A place for human salespeople will always exist, but it seems that we are outmatched when it comes to generating leads.

Nurturing

People browse website multiple times before buying a product. It is for that reason that lead nurturing is extremely important. In order to nurture your leads, you need to contact them with more information, discount offers, and follow up with different sequences.

In the past, companies accomplished this by sending preset e-mail messages. The personal touch of e-mails being sent by people made it all the more compelling. However, it seems that little of that personal touch is lost when using chatbots.

In fact, almost 60% of Americans say they are willing to get special offers and coupons from a chatbot. What’s more, chatbots never forget to follow up, send a message, and always respond quickly. Customers like to be pampered, even if it’s by AI.

Data

Collecting customer data is paramount to the growth and success of any business. Facebook Messenger lead generation assistants are invaluable when it comes to improving the knowledge about your customers.

And you need customer data in order to understand the needs of your customers, so you can offer them just the right product for them. Chatbots are able to classify information gained from customers into different categories, making your entire conversation contextually more relevant. And that is the first step in selling your products.

Meaningful conversation

As the chatbots have evolved, the conversations they can hold have become increasingly meaningful. When we say meaningful, we don’t mean providing empathetic experience during a personal conversation.

But, when it comes to creating a meaningful experience when purchasing products, well, chatbots are extremely efficient. They can create the perfect purchasing experience, by being constantly engaged in the process. What’s more, they can offer product recommendations, based on many factors, helping you find what you’re looking for more quickly. In the end, that’s all that matters to customers.

24/7

Since they are AI, there is no time limitation for how long a chatbot can remain operative. No 9 to 5 with Facebook Messenger lead generation assistants. They are at the customers’ disposal all day, every day.

This makes your entire business far more effective than it would be if a person were in charge of this aspect of your online marketing. This becomes all the more important if your business is on a global scale, with potential customers all over the world, in different time zones. Couple this with immediate responses from chatbots, and it makes for a perfect marketing strategy.

Costs

At the heart of Facebook Messenger lead generation is the desire for gaining leads while lowering costs. Now, we’re not trying to suggest that chatbots are a cheap asset. Some of them are pretty expensive, depending on the depth you want your bot to be able to achieve.

However, even bearing in mind the initial costs, 58% of companies who employ chatbots in their marketing strategies have reported a reduction of costs. When you take into consideration all the above mentioned benefits of chatbots, and try to work out how much a person doing those things would earn, the math comes together.

What now?

Once you get your leads, you can now e-mail them your offers and contracts. Make sure that you send them an eSignature form to make all your future transactions valid and can be held in court. All eSigned documents are automatically linked to a Contract Management Software for full efficiency and automation.

The future is today, with the best among Facebook Messenger lead generation assistants

Blink the Bee offers all the conveniences of a chatbot, with one extra perk – no need for any downloads. It is available for Facebook Messenger and KIK, and you can try it out with a single click. If you want your business to bloom, use the best chatbot available, and witness the results.

messenger   or   KIK